It’s perfect advice for designers who are about to embark on a new job hunt. Keystone - UX redesign for a higher education platform. At the workshop, Frank Yoo , the head of UX and product design at Lyft, talked about the Lyft re-design. Organizing and structuring design principles is just as important as creating them in the first place. Hero Image: Copyright holder: Jacopo Romei, Flickr. Disclaimer: This research was conducted before 4 Oct 2020. What would you do differently if you had more time or resources to spend on the project? One flew over the cuckoo's nest book vs movie essay. Just remember: When you’re writing your UX case studies, show how your users influenced your design decisions. App. So, in order to get the recruiters’ attention, first we need to understand the power of stories, so we can understand why they are so much in demand by recruiters, and then see what story elements your UX case study should contain. 0 % Lift in conversion rate . Redesigning a Complex System — a UX Case Study. Now you probably want to know what results the Lyft re-design achieved. Any updates of the WhatsApp app after this date are not accounted for in the research. 2.Better Usage of Primary Color From what I can see, Lyft uses hot pink as the primary color, and purple as the secondary. As you transition your written case studies to something more visual, you will edit them down and also consider how some of the text can be communicated visually. For example, you might write this: You could show one persona and one journey map here to illustrate. Customer Case Study: Lyft | Udemy for Business How Lyft gets employees the skills they need and ensures engagement with the whole company Growing at an exponential rate, Lyft was looking for an option that allow existing employees to learn new skills and help new hires to get up to speed at a faster pace. Pick any time and any populated place on the planet, and some research into that culture during that era will bear this out as a fact. Lyftâs re-design case study helped me understand how other companies generate business value by implementing great design in both UI and UX. GoDaddy WordPress Easy Mode Theme Design Case Study. They have a specific and immediate need in mind: to find a new member to join their UX team, someone brilliant who will bring inspiration, talent and hard work that will raise the team to new heights. She generously shared how their design team did A/B testing and answered a few questions I had regarding their UX challenges. Last Updated: May 16, 2020. These stories have to be tantalizing enough that the recruiter will want to invite you to learn more about them, and you. A UX case study is a demonstration of that ability, so writing good case studies doesn’t only demonstrate your technical and other professional skills; it also gives you a chance to prove how effective your communication skills are. They are a great way to ask the “what if” questions in life, and find possible answers to these. Writer and copyeditor Shannon Turlington (2010) offers some excellent insight from her 20+ years of experience in science and academic writing, about the importance of stories for humans. 1.Enhanced Transparency and SafetyAfter the system matches you with a driver, you can see all the important information you needâââthe name of your driver, and the color/model of your driverâs car. During re-design progress, Lyft ran many A/B tests. Follow the cycle of design, release, get user feedback and iterate. Orson Scott Card, an American science-fiction writer, wrote in 2010 that most novels are dominated by four types of story structures: milieu, idea, character and event. All the UX training in the world would be for nothing if you couldn’t get a job as a UX professional and fulfill your dr. What is Design Thinking and Why Is It So Popular? User experience case studies focused on great stories from designers openly sharing their design process. UX/UI. I … Perhaps youâve invested in a digital currency or two. Jan 5, 2020 - I went to a Design Guru Summit workshop on May 17th. Not all freelancers use a CV/resume to market the, Most people put a lot of effort into their work. 5-5 stars based on 106 reviews Short essay on cashless india, essays on self discovery opinion essay about genetic testing no name woman identity essay, what's the longest part of a body paragraph in an essay weegy? Ease of use is much greater with all the options displayed up in front. Unfortunately, they often neglect themselves in the process. ☛ View portfolio case study link below to learn more! I remember the hard time I had with the older UI, when I had to call my driver but couldnât find the button. You might say this, for example: “We found that 20% of the tasks in the to-do lists related to things that other people had to do, instead of the user. Follow. This last part of the structure shows your final answer to the original question. Lyft Design Principlesâ¢ Nail the basicsâââClear choice and contextâ¢ Build confidenceâââConsistency and transparentâ¢ Be uniqueâââOwn-able and delightful, A photo of Lyftâs design principles, taken at the workshop. 9 min read. It’s important to annotate these with information, too, which describes how the evolution took place through consultation and evaluation. UI/UX Case Study. You documented every detail and deliverable and when the time came, you began to wr, A CV is a great way of explaining your expertise to a would-be client. So, we can conclude that the perfect UX case study has three parts, which we will outline next. This part of the case study explains the steps that you took to arrive at a solution. Lyft is an on-demand transportation company based in San Francisco. At the workshop, Frank Yoo, Lyft’s head of UX and product design at Lyft, talked… Jessie Chen. Images from Nectar Design, I added title before and after to show comparison. We didn’t have the budget or time to address this challenge, but in the future, we could revisit the project and focus on collaborative aspects of task management.” Do remember to acknowledge your co-workers and collaborating stakeholders in the last section, too, as this shows a teamworking spirit. It is also a temporary attribute: An app that was great back in 2005 was probably next to useless by 2017 – given that so much of the hardware and people’s lives had changed in the interim. We brainstormed together and created our own 6 principles: Know Your User, Clarity, Consistency, Efficiency, Collaboration and Beauty. UX Case Studies. Your case study is a glimpse into your way of thinking: It is a demonstrator of process and critical reflection, rather than of the end product. With 95,495 graduates, the Interaction Design Foundation is the biggest This is the heart of user-centered design and the best way to articulate how … 8 min read. Image from lyft.com. â¢ Outcome According to Nectar Design, Lyft has conducted hundreds of hours of user testing and validates their assumptions along the way. Copyright terms and license: CC BY-SA 2.0, Course: Become a UX Designer from Scratch:https://www.interaction-design.org/courses/become-a-ux-designer-from-scratch, Turlington, S. (2010). At the workshop, Frank Yoo, Lyft’s head of UX a n d product design at Lyft, talked about the Lyft re-design. Keep them in mind as youâre designing your appâs experience. Copyright terms and license: CC BY-SA 2.0. A portfolio i, You can pick from literally hundreds of reasons to become a freelancer or entrepreneur, but some crop up more than other, No two freelancers or entrepreneurs are the same, but the best and most successful do share some similar characteristics. Download Android App Download Apple App. Samantha Da Silveira. Once you get it all on paper you can decide what to put into your portfolio. Thankfully, we don’t hear that very much but the truth is – the longer we’re, It’s not really fair that before we can show an interviewer how great we are for their position – we have to land that i, You worked on an amazing UX project. In Card’s own words: Idea stories have a structure of discovery, so the question is naturally a “why”, “how” or “what if”, exactly the type of thing that UX professionals ask themselves daily. Stories are also an exercise in speculation and the exploration of possibilities. Without A/B testing, we are essentially designing features that suit our best interests, and might not be what the real users need. A UX case study is an account of the events that led you to the discovery of some new knowledge, the answer to a UX design problem. We helped create a set of WordPress themes that look great for any business with customizable fonts, colors, … At the workshop, Frank Yoo, Lyft’s head of UX and product design at Lyft, talked about the Lyft re … Why Designers Need to Start Thinking About Blockchain, Why your Blockchain Startup Needs UX Design, 10 Doâs and Donâts of Mobile UX Design, UX & Psychology go hand in handâââIntroduction to human attention, What most people donât understand about AI and the the state of machine learning, How AI is being leveraged to design better UX, A Guide to the Art of Guerrilla UX Testing, Stop Annoying Your App Users: 4 Push Notification Best Practices, To Get More Creative, Become Less Judgemental, How to Be More Productive in the Digital Age. But my UX design practice is perfect! Designing the perfect WordPress themes for GoDaddy customers. Successfully passing these led to the final round which was an onsite interview in the SF headquarters (woohoo!). Let’s begin with a few quotes about case studies and interviews, from UX recruiters worldwide, compiled in 2017 by Cassandra Naji (marketing content manager at Justinmind, the popular UX prototyping software): You might begin to see the pattern here: Recruiters from both large and small companies alike are all immensely interested in the same thing: your thinking and professional process. Why are stories so important? Design Requirements. Step 1. Jun 20, 2016. I find it interesting how Lyft integrated psychology to define the principles order of importance. Brief: Timely provide to quick read articles from 2–5 mins. I really like it myself as a user for the following reasons: â¢ Tab MenuAll important menu actions are now at the bottom of the app, where you can select a type of ride you need (Carpool, Line, Regular Lyft, Plus and Premier), and you can set a pickup location right after. A UX case study has to tell a story about you. Here, you should highlight the activities that you took and illustrate those activities with sketches, photographs, diagrams or other design artifacts or deliverables that you produced. We already know from their testimonials above that they are interested in your stories. You should always start with some user research that frames the problem. However, quantitative data needs analysis to be useful. At work, my design team faces this struggle all the time where we have different assumptions about what works for users the best. By doing so, the design team is able to find out if the users understand the features and what can be improved. Case Study: Lyft - Cities Talk Back by Hello Monday. I went to a Design Guru Summit workshop on May 17th. It gives me confidence that if we apply similar principles, and keep doing what we are doing on UX research, our product team can help the company product achieve much more success in the near future. 7 Steps to Creating a Spectacular UX Case Study. In our long history as a species, stories have always played an important role in our societies. In fact, storyboarding is one of the most well-known UX tools used to do just that! So, mention what you learned through lab tests, field tests, analytics mining or other data you have – e.g., “In a 3-week field trial with 30 users, we found that these location-sensitive reminders led to less cluttered to-do lists for our users, since they were able to act on the reminders and cross them off their list instead of postponing them.” Charts and statistics are great for demonstrating this impact. At the workshop, Frank Yoo, Lyft’s head of UX and product design at Lyft, talked about the Lyft re-design. Lyft ux case study rating. At the workshop, Frank Yoo, Lyft’s head of UX and product design at Lyft, talked about the Lyft re … More importantly, displaying the driverâs license plate number helps you quickly pick the right car so you know youâre with the right driver. Perfect Recipe -UX design for cooking and shopping. Like many other companies, Lyft is metrics-driven and focuses on quantitative analysis (usually the numbers and graphs can be shared with the teams and the stakeholders in many formats, such as email, keynotes). UX case studies form the core content of a UX professional’s portfolio. 1. Clients. NEW. 22 Best UX case study examples you should learn. 2018. At work, I work closely with our UX research team, they help the design team tons by recruiting users, setting up user testing, and analyzing the massive data comes in every month. Overview. It’s not enough here simply to show your final deliverable. 1. For UX professionals, telling the story of how they tackled the challenges of wicked UX design problems provides recruiters with the confidence that an applicant has great communication skills, matched with excellent technical skills and a deep understanding of methodological approaches to product development. Collect as much quantitative user behavior data as you can, then analyze and categorize them to make sure you have solid qualitative data to support re-design thinking. In order to better support my takeaways presentation, I did extra homework: I researched more about the Lyft re-design on the web, and decided to turn this into a case study. Lyft’s interview process had 3 parts. Since we don’t know how the stories of our own lives will end, absorbing stories that have a beginning, middle and end can provide great satisfaction. I went to a Design Guru Summit workshop on May 17th. â¢ Lyft CarsOn the map, the little Lyft cars were re-designed nicely, with a hint of pink and purple that shows color consistency across the app. This being my first UX study case, I learned a lot of things through the process. Why? How Spotify organises work. Jul 6, 2016 - I went to a Design Guru Summit workshop on May 17th. To simplify the task, Iâve prepared some highly practical tips on what you should and what you shouldnât do when designing a mobile app. Therefore, with the encouragement from my colleague Klara Pelcl, I convinced our leadership to let me and Jules Cheung initiate and collaboratively set core design principles among our design team. Lyft used this concept to define their design principles in a Pyramid shape. As a designer, I often run into situations where people have different ideas about design decisions, and it can be tough to judge without any design principles. Lyft Redesign GoalsÂâ¢ Scale for the futureâ¢ Provide better contextâ¢ Improve ergonomics and discoverability, 3. Nov 16. If you donât have a UX research team yet, build one or become a researcher yourself! For example, next to your napkin drawing, you might say “we carried out a focus group with 20 users to co-design an early prototype based on this idea” and then show 2-3 alternative low-fidelity UI sketches that emerged as an output of that process. As I mentioned in the beginning, Vicki Tanshared her insights during the panel at Tech in Motion + Verizon Present: Data and Design Tech Talk, where I learned quite a bit about their research. As you write your case studies, don’t worry about length. UI for further actions in the request flow are also located in the same spot, resulting in a seamless experience. Lyft has different type of usersâââpassengers and drivers, how does UX research collaborate with design? Strategy. Srishti Vashishtha in UX Planet. Lyft redesign — a UX case study. They want you to tell them a story about how you tackled previous UX challenges. online design school globally. What about the new design? Lyft, one of the largest transportation networks in the United States and Canada, is on a mission: improve people’s lives with the world’s best transportation.Along with its focus on shared rides, bikeshare systems, electric scooters, and public transit partnerships, Lyft launched its Level 5 autonomous vehicle (AV) division in 2017 as part of its effort to achieve this mission. Copyright holder: Smita Nair Jain, Flickr. Our roads, landscapes, skylines and general way of life have changed, but the actual definition of what it means to be American hasn't. Bad Design vs. Good Design: 5 Examples We can Learn From, https://www.interaction-design.org/courses/become-a-ux-designer-from-scratch, https://shannonturlington.com/2010/06/03/why-are-stories-so-important/, http://www.writersdigest.com/writing-articles/by-writing-goal/write-first-chapter-get-started/4-story-structures-that-dominate-novels, https://www.justinmind.com/blog/how-to-impress-in-a-ux-job-interview-recruiters-ux-managers-reveal-their-top-tips/, ”I want to see how you think strategically, how you connected the dots to land at the right solution. Through storytelling, we pass on important information and lessons from generation to generation. Categories . What would it be like to work with this person?”. If you have a big mission, a defined budget, and are ready to move forward with your project, get in touch with us today for a quote. 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