Do you understand their desires and aspirations? hange involves the adoption of new selling behaviors. Nowadays, you need to pay more attention to intrinsic motivations. “For B2B companies, such as Oracle, Cisco, and Salesforce, gamification has emerged as a key element in their consumerization of the enterprise strategy.” “These organizations are attracted by gamification’s ability to raise engagement and loyalty, measured in time, on-site, repeat visits, and viral distribution by an average of 30%. To do this, I will start by explaining what is gamification and then move on to explore some areas where it can be applied in B2B sales. Called Bring Points, the program has been integrated in its lead generation and management process. For IBM, Innov8 was the top lead generator. Receive the latest B2B news, trends and helpful how-to’s delivered to your inbox every month. “Play helps alleviate stress, allows us to express our true selves, helps unlock creative thinking, and provides a ‘safe space’ for collaboration. When a player has reached a goal or accomplished a number of tasks, a new world or level within the game can be started. Keep B2B customers coming back with these gamification ideas: As a marketer, it’s hard to create and maintain a thriving B2B brand community. In the case of complex sales teams; collaboration, teamwork and customer understanding are behaviors you should be rewarding. Gamification might just make the sale for you! Learn more about your sales team by looking into ProSales motivational model in the ProSales Toolbox. Want to both attract prospects and retain customers in a uniquely engaging way? These include points, rewards, badges, scoreboards and levels. But when in-person events aren’t an option (thanks Corona! A global wave of low employee engagement and a shift in values are putting the productivity –and profitability– of sales organizations at risk. They have shown that intrinsic rewards such as autonomy, mastery and purpose are highly valued and have a stronger impact on employee motivation than extrinsic rewards. Our findings have been confirmed by two of the most influential motivational researchers. Marketers should aim to implement gamification across multiple channels to engage each prospect or customer in a fluid, all-encompassing experience. Nowadays, you need to pay more attention to intrinsic motivations. Here you will find integrations that will enrich your experience. In the last number of years, we only had one example of a law firm implementing a supplier ranking system with full transparency. They are simply numeral points, which players earn and collect for their performance. The important thing to remember about points is that they do not have financial or monetary value. However, if gamification is to be used effectively, sales leaders must begin by understanding it well. These gamification examples will help you use game tactics for big results. encourage adoption of CRM tools or adherence to a new sales process? He defines it as method to solve problems and change behaviors. WHAT: A creative customer loyalty program that boosts repeat sales by rewarding every purchase. We’re in month 8 of the pandemic and there’s one thing we know for sure: we miss having fun and being close to our loved ones! A final example to share: SAP has a massive online community of both staff and representatives. E-Commerce Gamification: Examples. "B2B Gamification: how Autodesk used game mechanics for in-trial marketing". This will attract leads while also retaining the brand community through more engaging experiences. Gamification is of great use to areas of business which depend on engagement and motivation – for instance training, project management, recruitment or marketing. As you know, change involves the adoption of new selling behaviors. Innov8 gamified the training process and became an instant hit within a few days of going live in 2009. At Autodesk, the sales and marketing department used gamification to increase free-trials of one its software. Let's begin by recognizing that there is no formal definition. Interactive email elements that drive engagement, IBM’s Innov8 platform “gamified the training process and became an instant hit within a few days of going live… For IBM, Innov8 was the top lead generator.”, “For B2B companies, such as Oracle, Cisco, and Salesforce, gamification has emerged as a key element in their consumerization of the enterprise strategy.”, Build community & engagement into your virtual event: 7 ideas being tested right now, Place Branding and Story-Doing: The New Experiential Marketing, The New Marketing Standard: How Today’s Successful B2B Marketers Accelerate the Buyer’s Journey with Content, The B2B Marketer’s Roadmap to Marketing and Sales Success, Simple games like trivia, or more complex games like a scavenger hunt via geolocation-enabled app, Weave gamification/ interactivity into emails to boost response rates on UGC (user-generated content) campaign, Interactive product image carousels controlled by the email recipient, Accordion features to make long-form emails more compact, Surveys, polls, and UGIC (user-generated interactive content), One of the earlier success stories comes from 2009, when. 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